Since 2004, U.S. in the World has published a wide range of messaging resources that help communicators tell a more effective, consistent story about their own policy priorities while also reinforcing the elements of a shared, overarching vision for responsible, farsighted U.S. global engagement. We provide practical tools and insights that are based on sound, persuasive opinion and messaging research – and when possible, we have commissioned and helped to design original research (both qualitative and quantitative) that reflects input from the front-line communications practitioners with whom we work.
The messaging resources listed here span several issue areas and include reports on original research as well as guidance that is based on our ongoing consultations with communications practitioners and our scans of publicly available research. For brief descriptions and links to the resources you’re interested in, just click on the relevant issue area.
- Managing the Fear Factor – Messaging Resources
- Detecting Intentions, Managing Fear: How Americans Think about National Security
- The Impact of Fear on Public Thinking about Counterterrorism Policy: Implications for Communicators
- Promoting Progressive Thinking about Policy in Fearful Times
- Managing Fear Through Faith (PowerPoint)
- Tug of War: Conflicting Views of Security
- Helping the Public Manage Fear
- National Security – Messaging Resources
- How Are Americans Making Sense of Security?
- Team Player, Not Lone Ranger
- Genocide: Principles Versus Practice
- Facets of American Leadership
- Matching Practice with Principle: Talking about Ending Torture and Restoring U.S. Credibility on Human Rights
- Talking About Security
- Talking Moral Imperatives in 2008: The Role of Values in U.S. Foreign Policy
- Talking About the Connection Between U.S. and Global Security
- Tug of War: Conflicting Views of Security
- Detecting Intentions, Managing Fear: How Americans Think about National Security
- Nuclear Weapons Policy – Messaging Resources
- Talking About Nuclear Weapons with the Persuadable Middle
- Matching Policy with Our Security Needs: Advocating for a Sensible Nuclear Weapons Policy
- Talking About… – Messaging Resources from Past Projects
- Messaging Resource on Weapons in Space
- Talking about Trade and Economic Globalization
- All the Tools in the Toolbox: Talking about Global Poverty Alleviation as a Foreign Policy Priority and Strengthening the Civilian Dimensions of U.S. Global Engagement
- A Common Framework of Themes and Ideas: Talking about Global Climate Change
- Talking about Global Climate Change: Do’s and Don’ts
- Talking about Climate Change (PowerPoint)
- Climate Crossroads: A Research-Based Framing Guide
- U.S. in the World Guide
- U.S. in the World Guide
