Managing the Fear Factor
What are the political, societal, and psychological consequences of fear? Is fear always a barrier to building support for farsighted and strategic foreign policy objectives? Since mid-2008, U. S. in the World has studied the impact of fear on the American public in the post-9/11 context. Drawing on sociological, psychological, historical, and public opinion and communications research (including original research to test stories and frames), U.S. in the World is developing messaging recommendations for advocates and other communicators interested in promoting responsible foreign policy approaches. More… National Security
Who do Americans trust when it comes to national security? What does the public really think about our security strategies – and what does that imply for effective advocacy? To answer these questions, U.S. in the World and partners commissioned original research and analyzed extensive survey data. Working with advocates and issue experts, we developed messaging advice for promoting responsible security policies. More... Talking Nuclear Weapons
What is the public’s current understanding of nuclear weapons and how can advocates communicate about this issue in a way that helps build deeper, more durable support for reducing the role and number of these dangerous weapons? U.S. in the World analyzed and synthesized three major public opinion research projects and, with the help of leaders in the peace and security community, developed messaging recommendations. More… U.S. in the World Guide
This widely praised guide provides practical support for advancing single-issue causes and a shared vision for the U.S. role in the world. Broken down into general themes and a number of specific foreign policy issues, the guide features compact summaries of core arguments, messaging recommendations and sample answers to frequently asked questions. More... Talking About...
Can advocates working on different issues, like climate change or security, advance a similar vision for responsible global engagement that encourages durable shifts in public opinion? U.S. in the World's messaging resources help diverse advocates build their messages around a common big story, like a scaffolding - so they can promote long-term changes in public thinking while pursuing their specific policy objectives. More… Communications Tips
In addition to issue-specific framing advice, U.S. in the World also offers general tips for talking global issues with Americans. Currently featured: A Communications Checklist for Reviewing Your Messaging.